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.. A Short Intro to Approximatrix slides file, created by
hieroglyph-quickstart on Mon Aug 25 12:13:21 2014.
==============================
A Short Intro to
==============================
.. image:: _static/logo_big_words.png
Jeffrey Armstrong
August 27th, 2014
http://approximatrix.com/
My Background
=============
* Aerospace Engineer
* Love programming
* Independent
History
=======
Founded in 2006...
.. figure:: _static/draco.png
:figwidth: 100%
:align: center
to market a statistics package
Lessons Learned
===============
Draco was a failure in every way
* Scope was unachievable
* Exceptionally slow updates
* No market research
Ideals don't equal profit
Simply Fortran
==============
Released July 2010
.. figure:: _static/sfortran.png
:figwidth: 100%
:align: center
Filled Very Specific Niche
Inexpensive!
Simply Fortran
==============
Slow Start
* Single-digit sales per month for first 6 months
* Word-of-mouth advertising
Rapid Release Schedule
* One release per month
Responsive
* Features generally dictated by customer requests
Growth
======
==================== =========
Package Manager: |sfpm|
Corporate Customers: |sfls|
Additional Products: |seditor|
==================== =========
.. |sfpm| image:: _static/sfpm.png
:scale: 60 %
.. |sfls| image:: _static/sfls.png
:scale: 60 %
.. |seditor| image:: _static/seditor.png
:align: middle
Issues
======
Marketing
* How does one contact such a diverse group?
Pricing
* Four drastic price changes
Summary
=======
A success story?
Contact:
* Email: jeff@approximatrix.com
* Twitter: @fortranjeff or @SimplyFortran
* http://approximatrix.com/
* http://simplyfortran.com/
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